
AI has transformed creative brainstorming, making it faster and more powerful than ever to generate engaging video ideas. Here we’ll explore how tools like ChatGPT, Gemini, Claude, Copilot, and Perplexity are changing the way creators develop content.
Whether you're crafting scripts, developing new concepts, or seeking inspiration, these AI platforms act as powerful brainstorming partners—helping you break through creative blocks and explore new ideas.
Each tool brings its own strengths to the creative process. Platforms like ChatGPT, Gemini, Claude, Copilot, and Perplexity all offer different approaches to idea generation, structuring, and research—providing a diverse set of perspectives that can enhance your creative output.
Together, they form a flexible toolkit designed to support and expand your thinking at every stage of the creative process. Let’s explore how to use them effectively to elevate your video projects.

Scroll down to explore expert insights. Below, you’ll find a dropdown menu where you can view best practices for generating video ideas with each AI tool individually.
Whether you're using ChatGPT, Gemini, Claude, Copilot, or Perplexity, each platform offers (marginally) different strengths that can help you brainstorm, refine concepts, and develop stronger video ideas.
Select a tool from the menu to access tailored tips, strategies, and examples designed to improve your creative process and spark new inspiration.
Click the dropdown arrow for each tool to see more
How to Use ChatGPT to Generate AI Video Ideas
ChatGPT is a versatile tool for generating creative video ideas across various niches. Whether you're seeking inspiration or refining a specific topic, it can provide you with the insights and ideas you need to get started. Here’s how you can effectively use ChatGPT to come up with compelling video concepts:
If you have a rough idea or niche, you can use prompts to flesh it out into a full video concept:
Example Prompt:
"I want to make a video about the future of electric vehicles. Can you outline a script or key points I should cover, including an engaging intro?"
This can help you build a structured video with clear sections and narratives.
To get the best results, it’s essential to structure your prompts effectively. Here’s an ideal format to follow:
Example of an Ideal Prompt:
"I want to create an explainer video about blockchain technology. Can you suggest a video title, outline key talking points, and provide a compelling intro?"
Prompting for AI Video Ideas with ChatGPT: Key Differences
When using ChatGPT to generate AI video ideas, focus on providing rich context, clear objectives, and creative directions. ChatGPT thrives when you specify the purpose, audience, tone, and desired format, allowing it to build detailed, narrative-driven concepts. Unlike platforms that prioritize concise data or conversational brainstorming, ChatGPT excels in refining narratives, exploring multiple angles, and developing engaging structures. So, be specific with the type of video, desired style, and target audience to leverage its full potential in creative ideation.
By leveraging these unique strengths, you can create a multi-faceted approach to brainstorming and refining your AI video ideas. ChatGPT is your go-to for creativity and narrative building, while the other platforms provide factual support, quick insights, or more conversational brainstorming.
How to Use Claude to Generate AI Video Ideas
Claude is a conversational AI designed to help with brainstorming, creative storytelling, and exploring new perspectives. It’s perfect for generating video ideas in an interactive and engaging way. Here’s how you can effectively use Claude to come up with compelling video concepts:
If you already have an idea or topic in mind, you can use Claude to explore multiple angles or expand on your concept interactively.
Example Prompt:
"I’m thinking of making a video about eco-friendly home improvements. Can you suggest a video outline, including key sections and an engaging intro?"
This allows Claude to break down your idea into clear segments, making it easier to structure your video.
Example of an Ideal Prompt:
"I want to create a storytelling video on sustainable travel tips for young backpackers. Can you provide three different angles or narrative approaches, along with catchy titles for each?"
By understanding these differences, you can effectively use Claude to brainstorm, explore, and refine your AI video ideas, making the process more collaborative and creative.
How to Use Perplexity.ai to Generate AI Video Ideas
Perplexity.ai is designed to deliver concise and direct answers, making it ideal for quick idea generation and trend discovery. It excels at verifying information, providing brief overviews, and delivering fast insights. Here’s how you can effectively use Perplexity.ai to come up with AI video ideas:
If you have a topic in mind, use Perplexity.ai to refine and validate your concept:
Example Prompt:
"I want to create a video about zero-waste living tips. What are the most important points to cover?"
Perplexity.ai can help you pinpoint the key areas to address, ensuring your content is comprehensive and on-point.
Example of an Ideal Prompt:
"What are the most popular video ideas related to remote work productivity?"
By understanding these differences, you can effectively use Perplexity.ai to discover trends, verify popular topics, and generate relevant video ideas in a clear and efficient manner.
How to Use Google Gemini to Generate AI Video Ideas
Google Gemini excels in delivering factual, data-backed insights and contextual information. It’s particularly effective for generating video ideas that rely on accurate information, trend analysis, and educational content. Here’s how you can effectively use Gemini to come up with compelling AI video concepts:
If you have a rough topic in mind, use Gemini to refine it with deeper context or factual information.
Example Prompt:
"I want to create a video about the rise of eco-friendly travel. What are key statistics and case studies I should include?"
Gemini will provide you with reliable data points to make your content more engaging and informative.
Example of an Ideal Prompt:
"I’m planning a video on the benefits of digital detoxing. Can you provide key statistics, recent studies, and practical tips on this topic?"
By understanding these differences, you can effectively use Google Gemini to find trends, verify popular topics, and create accurate and informative AI video ideas.
How to Use Co-pilot to Generate AI Video Ideas
Microsoft Co-pilot is an integrated AI tool designed to work within applications like Word, Excel, and PowerPoint, providing contextual suggestions based on your input. Co-pilot excels in refining existing ideas, generating relevant suggestions, and organizing content seamlessly. Here’s how you can effectively use Co-pilot to generate video ideas for AI projects:
If you already have a niche or rough topic, Co-pilot can refine it by leveraging the context of your documents.
Example Prompt:
"I’m creating a video on digital detox tips for students. Based on this outline, suggest additional points or statistics to make the video more impactful."
This will prompt Co-pilot to expand on the content by adding specific data or points.
Example of an Ideal Prompt:
"I’ve drafted an outline for a video on stress management techniques in Word. Can you suggest additional talking points to make the video more engaging for beginners?"
By understanding these differences, you can effectively use Co-pilot to refine existing ideas, suggest improvements, and generate relevant video concepts within your projects.
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Now that you've learned how to use AI tools to brainstorm and develop video ideas, it's time to put those skills into practice.
The goal of this task is to use one or more AI tools to generate a range of ideas, then refine them into a concept you'd genuinely like to create.
Select one or more of the tools covered in this section:
Ask your chosen AI tool to generate video ideas based on your interests, niche, or goals.
Task:
Generate at least 10 video ideas.
Examples:
Review the ideas generated and select your top 3.
Ask the AI to expand on each one by providing:
Choose your favorite concept and continue the conversation with the AI.
Ask it to help with:
Create a short project brief containing:
By the end of this task, you should have:
✅ Generated multiple video ideas with AI
✅ Refined your strongest concepts
✅ Selected one idea to move forward with
✅ Created a simple project brief ready for the next stage of production
This idea may become the project you develop throughout the rest of the course.
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