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How to Generate Ideas with A

AI Video Ideas

AI has transformed creative brainstorming, making it faster and more powerful than ever to generate engaging video ideas. Here we’ll explore how tools like ChatGPT, Gemini, Claude, Copilot, and Perplexity are changing the way creators develop content.

Whether you're crafting scripts, developing new concepts, or seeking inspiration, these AI platforms act as powerful brainstorming partners—helping you break through creative blocks and explore new ideas.


Each tool brings its own strengths to the creative process. Platforms like ChatGPT, Gemini, Claude, Copilot, and Perplexity all offer different approaches to idea generation, structuring, and research—providing a diverse set of perspectives that can enhance your creative output.


Together, they form a flexible toolkit designed to support and expand your thinking at every stage of the creative process. Let’s explore how to use them effectively to elevate your video projects.

LLMs for Idea Generation

QUICKLINKS: Core Tools

QUICKLINKS: Supplementary Tools

Overview of Tools for Video Idea Generation

  1. ChatGPT is a highly versatile creative assistant, strong in idea generation, scriptwriting, and refining narratives. It’s widely used for turning rough concepts into structured, production-ready content.
  2. Gemini is particularly strong when working with up-to-date information, multimodal inputs, and Google ecosystem integration, making it useful for research-informed and context-rich video planning.
  3. Perplexity excels as a research-focused tool, combining search with AI summaries to quickly surface sources, trends, and factual information with citations.
  4. Claude is especially strong at long-form writing, structured thinking, and maintaining tone and coherence across larger scripts or documents.
  5. Microsoft Copilot is best integrated into productivity workflows (Word, Excel, PowerPoint, Edge), making it useful for refining, summarizing, and enhancing ideas directly inside working documents.

Explore Best Practices for Each AI Tool

Scroll down to explore expert insights. Below, you’ll find a dropdown menu where you can view best practices for generating video ideas with each AI tool individually.


Whether you're using ChatGPT, Gemini, Claude, Copilot, or Perplexity, each platform offers (marginally) different strengths that can help you brainstorm, refine concepts, and develop stronger video ideas.


Select a tool from the menu to access tailored tips, strategies, and examples designed to improve your creative process and spark new inspiration.

Generating Ideas for AI videos

Click the dropdown arrow for each tool to see more 

How to Use ChatGPT to Generate AI Video Ideas

ChatGPT is a versatile tool for generating creative video ideas across various niches. Whether you're seeking inspiration or refining a specific topic, it can provide you with the insights and ideas you need to get started. Here’s how you can effectively use ChatGPT to come up with compelling video concepts:


Ways to Use ChatGPT for Video Ideas:


  1. Finding Trends
    Stay ahead of the curve by exploring trending topics in your industry or niche.
    Example Prompt:
    "What are the current trends in sustainable fashion for YouTube content?"
    This will help you identify popular subjects and concepts that are resonating with viewers in real time.
  2. Exploring Popular Niche-Specific Topics
    Discover what’s hot in your specific niche to engage your target audience.
    Example Prompt:
    "What are the top 5 trending topics in the minimalist lifestyle niche?"
    ChatGPT can break down popular subtopics or formats specific to your area of focus.
  3. Generating Content Ideas Around News
    Keep your videos relevant by tapping into current events or trending news.
    Example Prompt:
    "What recent tech advancements could make for engaging YouTube videos?"
    This prompt lets ChatGPT connect trending news to potential video ideas.
  4. Discovering ‘What’s Popular’ Videos
    Identify video formats or ideas that are universally popular to increase viewership.
    Example Prompt:
    "What types of videos are currently popular on YouTube in the travel niche?"
    This can give you insight into what audiences are enjoying right now.
  5. Exploring Ideas for ‘How-To’ Videos
    People love tutorials and guides. Find the best ‘How-To’ ideas in your niche.
    Example Prompt:
    "What are some engaging ‘How-To’ video ideas in the fitness niche?"
    ChatGPT can help you generate ideas for instructional content.
  6. Developing Niche Topics
    If you already have a topic or niche in mind, you can refine your idea with specific prompts.
    Example Prompt:
    "I want to create a video about eco-friendly home products. Can you suggest 5 engaging video angles or approaches?"
    ChatGPT can provide multiple angles or narratives to present your topic creatively.
  7. Exploring Viewer Pain Points
    Create videos that solve common problems or answer pressing questions in your niche.
    Example Prompt:
    "What are common challenges faced by new entrepreneurs in e-commerce, and how can I address them in a YouTube video?"
    This prompt uncovers key pain points to target with your content.


Developing a Specific Idea Further


If you have a rough idea or niche, you can use prompts to flesh it out into a full video concept:
Example Prompt:
"I want to make a video about the future of electric vehicles. Can you outline a script or key points I should cover, including an engaging intro?"
This can help you build a structured video with clear sections and narratives.


Ideal Prompt Structure for ChatGPT:


To get the best results, it’s essential to structure your prompts effectively. Here’s an ideal format to follow:

  1. Clearly Define the Purpose: Start with a clear intention (e.g., "I want to create a video about...").
  2. Provide a Specific Niche or Topic: Mention the topic or niche specifically to narrow down the responses.
  3. Request the Format/Type of Video: Specify the type of video (e.g., tutorial, explainer, listicle, etc.).
  4. Request Additional Details: If you need an outline, script, or list, include that in your prompt.

Example of an Ideal Prompt:
"I want to create an explainer video about blockchain technology. Can you suggest a video title, outline key talking points, and provide a compelling intro?"


How ChatGPT Differs from Other Platforms


Prompting for AI Video Ideas with ChatGPT: Key Differences

When using ChatGPT to generate AI video ideas, focus on providing rich context, clear objectives, and creative directions. ChatGPT thrives when you specify the purpose, audience, tone, and desired format, allowing it to build detailed, narrative-driven concepts. Unlike platforms that prioritize concise data or conversational brainstorming, ChatGPT excels in refining narratives, exploring multiple angles, and developing engaging structures. So, be specific with the type of video, desired style, and target audience to leverage its full potential in creative ideation.


By leveraging these unique strengths, you can create a multi-faceted approach to brainstorming and refining your AI video ideas. ChatGPT is your go-to for creativity and narrative building, while the other platforms provide factual support, quick insights, or more conversational brainstorming.


How to Use Claude to Generate AI Video Ideas

Claude is a conversational AI designed to help with brainstorming, creative storytelling, and exploring new perspectives. It’s perfect for generating video ideas in an interactive and engaging way. Here’s how you can effectively use Claude to come up with compelling video concepts:


Ways to Use Claude for Video Ideas:


  1. Finding Trends
    Claude can help you identify current trends in your industry or niche by generating content that’s in line with what’s popular.
    Example Prompt:
    "What are the current trending topics in the fitness industry for YouTube content?"
    Claude will respond with insights that are relevant and timely based on what’s happening in the field.
  2. Exploring Niche-Specific Ideas
    Claude excels at diving deep into niche topics, helping you find unique angles or formats that appeal to your specific audience.
    Example Prompt:
    "What are some niche-specific video ideas for the plant-based diet community?"
    This prompt allows Claude to suggest creative and less common ideas that align with niche interests.
  3. Generating Ideas Around News
    You can use Claude to find engaging video topics based on current news or recent events, providing fresh content ideas.
    Example Prompt:
    "What are some video ideas based on the latest advancements in clean energy?"
    Claude will connect recent news or developments with potential video topics.
  4. Exploring Popular Formats
    Ask Claude to suggest popular video formats that align with your niche or style.
    Example Prompt:
    "What are some popular video formats in the tech review niche?"
    Claude can help identify the best-performing formats like unboxings, product comparisons, or “pros and cons” videos.
  5. Finding ‘How-To’ Ideas
    If you’re looking for tutorial-based videos, Claude can help brainstorm how-to ideas tailored to your audience.
    Example Prompt:
    "What are some engaging ‘how-to’ video ideas in the personal finance niche?"
    Claude will generate instructional content ideas that address specific audience needs.


Developing a Specific Idea Further


If you already have an idea or topic in mind, you can use Claude to explore multiple angles or expand on your concept interactively.
Example Prompt:
"I’m thinking of making a video about eco-friendly home improvements. Can you suggest a video outline, including key sections and an engaging intro?"
This allows Claude to break down your idea into clear segments, making it easier to structure your video.


Ideal Prompt Structure for Claude:


  1. Open with a Goal or Topic: Start with a general idea or goal you want to achieve with your video.
  2. Provide a Niche or Theme: Mention the niche or theme to focus on specific ideas.
  3. Include Style or Audience: Specify the tone, style, or target audience for the video.
  4. Request for Alternatives or Refinements: Encourage Claude to suggest variations or alternative angles.

Example of an Ideal Prompt:
"I want to create a storytelling video on sustainable travel tips for young backpackers. Can you provide three different angles or narrative approaches, along with catchy titles for each?"


Key Differences in Prompting with Claude:


  • Conversational Approach: Unlike ChatGPT or other platforms that require more structured and direct prompts, Claude thrives in a conversational environment. It’s designed to generate ideas fluidly, so open-ended questions and brainstorming prompts work best.
  • Encouraging Multiple Perspectives: Claude responds well when prompted to offer multiple perspectives, variations, or alternate approaches. This flexibility in ideation allows you to find creative angles that may not come through more linear prompts.
  • Interactive Feedback: Claude is ideal for refining initial ideas and expanding on rough concepts. It can engage in ongoing dialogue, improving ideas based on back-and-forth conversation, making it more collaborative in nature.


By understanding these differences, you can effectively use Claude to brainstorm, explore, and refine your AI video ideas, making the process more collaborative and creative.


How to Use Perplexity.ai to Generate AI Video Ideas

Perplexity.ai is designed to deliver concise and direct answers, making it ideal for quick idea generation and trend discovery. It excels at verifying information, providing brief overviews, and delivering fast insights. Here’s how you can effectively use Perplexity.ai to come up with AI video ideas:


Ways to Use Perplexity.ai for Video Ideas:


  1. Finding Trends
    Perplexity.ai can quickly identify trending topics within specific niches or industries, allowing you to stay updated on what’s popular.
    Example Prompt:
    "What are the current trending topics in digital marketing?"
    This will generate a list of trends or hot topics that can guide your video content creation.
  2. Exploring Popular Niche-Specific Ideas
    If your channel targets a specific niche, Perplexity.ai can help find popular ideas within that space.
    Example Prompt:
    "What are popular video ideas in the niche of minimalist living?"
    This will generate niche-specific video suggestions based on current interests.
  3. Generating Ideas Around News
    Use Perplexity.ai to find video topics related to recent news or events that could be engaging to your audience.
    Example Prompt:
    "What recent news in AI technology would make for an interesting video?"
    This prompt links trending news to relevant content ideas for timely videos.
  4. Discovering What’s Popular
    Identify popular video types or styles to create content that resonates with viewers.
    Example Prompt:
    "What are popular types of YouTube videos in the health and fitness niche?"
    Perplexity.ai will respond with top-performing formats or styles, helping you tap into successful trends.
  5. Exploring ‘How-To’ Ideas
    Perplexity.ai is effective at suggesting concise and straightforward “how-to” video concepts based on specific interests.
    Example Prompt:
    "What are popular ‘how-to’ video ideas for sustainable fashion?"
    This can help you brainstorm tutorial content within your chosen topic.


Developing a Specific Idea Further


If you have a topic in mind, use Perplexity.ai to refine and validate your concept:
Example Prompt:
"I want to create a video about zero-waste living tips. What are the most important points to cover?"
Perplexity.ai can help you pinpoint the key areas to address, ensuring your content is comprehensive and on-point.


Ideal Prompt Structure for Perplexity.ai:

  1. Clear and Direct Questions: Use straightforward questions that require factual, concise answers.
  2. Specific Topic or Niche Mentioned: Include the niche or focus area to get relevant results.
  3. Focus on Popularity or Trends: Frame questions around popularity, trends, or specific news to leverage Perplexity’s quick response capability.

Example of an Ideal Prompt:
"What are the most popular video ideas related to remote work productivity?"


Key Differences in Prompting with Perplexity.ai:


  • Concise and Direct Approach: Unlike platforms like Claude or ChatGPT, which handle narrative and creative angles, Perplexity.ai is designed for quick and precise answers. Your prompts should be clear, specific, and factual to get the best results.
  • Information Verification and Trend Spotting: Perplexity.ai is excellent at validating trends and verifying data quickly. It’s best used for generating ideas based on trending topics or for fact-checking concepts.
  • No Extended Narratives: While Claude and ChatGPT are built for extended responses and creative exploration, Perplexity.ai thrives on delivering concise insights. Avoid prompts that require storytelling or detailed narratives, as it’s designed for brevity.


By understanding these differences, you can effectively use Perplexity.ai to discover trends, verify popular topics, and generate relevant video ideas in a clear and efficient manner.


How to Use Google Gemini to Generate AI Video Ideas

Google Gemini excels in delivering factual, data-backed insights and contextual information. It’s particularly effective for generating video ideas that rely on accurate information, trend analysis, and educational content. Here’s how you can effectively use Gemini to come up with compelling AI video concepts:


Ways to Use Google Gemini for Video Ideas:


  1. Identifying Trends
    Gemini can help you find current trends within specific niches or industries, making it easy to create timely and relevant content.
    Example Prompt:
    "What are the emerging trends in digital marketing in [this year]?"
    This generates an overview of the latest developments in your chosen field, enabling you to base your content on up-to-date insights.
  2. Exploring Popular Niche-Specific Ideas
    Gemini excels at providing data-driven insights into niche-specific topics.
    Example Prompt:
    "What are some popular topics in the plant-based diet community this year?"
    It can deliver detailed suggestions based on popular discussions and new research in niche areas.
  3. Finding Video Ideas Around Recent News
    Stay relevant by using Gemini to explore video topics tied to the latest news or current events.
    Example Prompt:
    "What recent developments in AI technology would make engaging YouTube video content?"
    This prompt connects recent advancements or headlines to video ideas that are fresh and timely.
  4. Exploring ‘How-To’ Ideas
    If you’re looking to create instructional or tutorial videos, Gemini’s ability to gather factual information makes it a great tool for generating precise “how-to” content.
    Example Prompt:
    "What are the essential steps for creating a beginner-friendly guide to starting an eco-friendly lifestyle?"
    Gemini provides structured insights, ensuring that your content is both detailed and accurate.
  5. Analyzing Popular Video Formats
    Understand what types of videos work best in your niche with Gemini’s data-backed analysis.
    Example Prompt:
    "What are the most popular types of video formats for the fitness niche in [this year]?"
    This helps you stay informed about which formats are currently resonating with audiences.


Developing a Specific Idea Further


If you have a rough topic in mind, use Gemini to refine it with deeper context or factual information.
Example Prompt:
"I want to create a video about the rise of eco-friendly travel. What are key statistics and case studies I should include?"
Gemini will provide you with reliable data points to make your content more engaging and informative.


Ideal Prompt Structure for Google Gemini:


  1. Start with a Clear Objective: State what you want to achieve with the video or the type of information you’re looking for.
  2. Focus on Factual Insights or Data: Mention if you’re looking for statistics, trends, or research-backed information.
  3. Specify the Niche or Topic: Be clear about the specific niche or subject area you want insights on.
  4. Request Relevant Examples or Case Studies: If needed, ask for case studies, examples, or comparisons to add depth to your video.

Example of an Ideal Prompt:
"I’m planning a video on the benefits of digital detoxing. Can you provide key statistics, recent studies, and practical tips on this topic?"


Key Differences in Prompting with Google Gemini:

  • Emphasis on Factual Accuracy and Context: Unlike ChatGPT or Claude, which are great for narrative and storytelling, Gemini is focused on delivering data-driven insights and factual accuracy. When prompting Gemini, it’s essential to ask for specific data, trends, or research to get precise results.
  • Data-Backed Analysis: Gemini’s strength lies in analyzing trends and providing reliable information. Your prompts should be structured to request detailed facts or analysis instead of broad creative ideas.
  • Educational and Insight-Heavy: Gemini is ideal for educational content or videos that require in-depth knowledge. Prompts should focus on key statistics, case studies, or in-depth comparisons rather than open-ended brainstorming.


By understanding these differences, you can effectively use Google Gemini to find trends, verify popular topics, and create accurate and informative AI video ideas.


How to Use Co-pilot to Generate AI Video Ideas

Microsoft Co-pilot is an integrated AI tool designed to work within applications like Word, Excel, and PowerPoint, providing contextual suggestions based on your input. Co-pilot excels in refining existing ideas, generating relevant suggestions, and organizing content seamlessly. Here’s how you can effectively use Co-pilot to generate video ideas for AI projects:


Ways to Use Co-pilot for Video Ideas:


  1. Finding Trends
    Co-pilot can identify current trends and offer insights based on recent reports, articles, or research you’re working with in applications.
    Example Prompt:
    "What are the top digital marketing trends this year? Suggest three video ideas for each trend."
    This helps you focus on up-to-date trends while generating video concepts.
  2. Exploring Popular Niche-Specific Ideas
    Leverage Co-pilot’s contextual capabilities by generating ideas specific to your chosen niche.
    Example Prompt:
    "I’m creating content on minimalist living. Suggest five video ideas based on popular content in this niche."
    This prompt encourages Co-pilot to refine ideas based on niche-specific popularity.
  3. Generating Ideas from News
    Co-pilot can quickly process and provide relevant ideas based on recent news articles or data you’re working with.
    Example Prompt:
    "Using the news article on clean energy advancements, suggest engaging video ideas for a YouTube channel focusing on sustainability."
    This allows Co-pilot to offer contextual suggestions based on the latest news.
  4. Exploring Popular Formats
    Co-pilot can help you identify and plan popular video formats based on user inputs within integrated applications.
    Example Prompt:
    "Based on the performance data in this Excel sheet, suggest popular video formats that engage viewers in the fitness niche."
    This utilizes Co-pilot’s data integration capabilities to suggest relevant formats.
  5. Refining Ideas with Contextual Suggestions
    If you’re drafting video ideas or scripts in Word, Co-pilot can provide contextual refinements and suggestions.
    Example Prompt:
    "Here’s my outline for a video on personal finance tips. Can you suggest engaging titles for each section?"
    Co-pilot will offer title suggestions based on the existing outline.


Developing a Specific Idea Further


If you already have a niche or rough topic, Co-pilot can refine it by leveraging the context of your documents.
Example Prompt:
"I’m creating a video on digital detox tips for students. Based on this outline, suggest additional points or statistics to make the video more impactful."
This will prompt Co-pilot to expand on the content by adding specific data or points.


Ideal Prompt Structure for Co-pilot:


  1. Input Context or Document: Work within an application like Word or Excel where you have existing outlines, drafts, or data.
  2. Specify a Goal or Requirement: Clearly state what you need Co-pilot to refine, improve, or generate.
  3. Request Based on Context: Ask Co-pilot to provide suggestions or ideas based on the specific content you’re working with.

Example of an Ideal Prompt:
"I’ve drafted an outline for a video on stress management techniques in Word. Can you suggest additional talking points to make the video more engaging for beginners?"


Key Differences in Prompting with Co-pilot:


  • Contextual Integration: Unlike ChatGPT or Claude, which can work independently, Co-pilot functions within applications like Word or Excel. It leverages the context of your documents to provide more relevant and refined suggestions.
  • Data and Document Focus: Co-pilot is designed to work with structured documents and data, making it ideal for refining existing content rather than generating ideas entirely from scratch.
  • Refinement Over Ideation: While ChatGPT or Claude excel at generating new ideas and exploring creative angles, Co-pilot focuses more on refining and enhancing the content you’ve already outlined or partially developed.


By understanding these differences, you can effectively use Co-pilot to refine existing ideas, suggest improvements, and generate relevant video concepts within your projects.


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SECTION TASK

Task: Generate and Refine Video Ideas with AI

Now that you've learned how to use AI tools to brainstorm and develop video ideas, it's time to put those skills into practice.


The goal of this task is to use one or more AI tools to generate a range of ideas, then refine them into a concept you'd genuinely like to create.


Step 1: Choose an AI Tool

Select one or more of the tools covered in this section:

  • ChatGPT 
  • Claude 
  • Gemini 
  • Perplexity 
  • Copilot 


Step 2: Generate Initial Ideas

Ask your chosen AI tool to generate video ideas based on your interests, niche, or goals.

Task:
Generate at least 10 video ideas.

Examples:

  • Short films 
  • YouTube videos 
  • Commercials 
  • Social media content 
  • Documentary-style videos 


Step 3: Refine Your Favorite Ideas

Review the ideas generated and select your top 3.

Ask the AI to expand on each one by providing:

  • A title 
  • A short summary 
  • Key themes or messages 
  • Potential target audience 


Step 4: Develop One Idea Further

Choose your favorite concept and continue the conversation with the AI.

Ask it to help with:

  • Story development 
  • Video structure 
  • Unique angles 
  • Ways to make the idea more engaging 


Step 5: Save Your Final Concept

Create a short project brief containing:

  • Video title 
  • Video concept 
  • Target audience 
  • Why you chose it 
  • Which AI tool(s) helped generate the idea 


Deliverable

By the end of this task, you should have:

✅ Generated multiple video ideas with AI
✅ Refined your strongest concepts
✅ Selected one idea to move forward with
✅ Created a simple project brief ready for the next stage of production


This idea may become the project you develop throughout the rest of the course.

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