PROMPTING

ChatGPT excels at generating creative text, dialogue, and storyline concepts, and works well for detailed narrative scripts.

• How to Use: When prompting ChatGPT, provide clear context and outline any specific elements you want in the script or idea. Emphasize tone, style, and length.
• Differences: ChatGPT is highly conversational, allowing back-and-forth refinement. It is also versatile, responding well to creative and nuanced requests.
• Script Prompt Example: “Create a 3-minute video script in the style of a crime thriller. The main character, an investigative journalist, discovers a hidden conspiracy in a small town. Include a dramatic confrontation and a cliffhanger ending.”
• Video Structure Prompt Example: “Outline a video structure for a 5-part mini-documentary series on sustainable architecture. Each part should have a clear topic, a brief introduction, key points, and a conclusion.”
• Video Ideas Prompt Example: “Generate three engaging video ideas for a tech YouTube channel. The videos should target beginners interested in AI, exploring its real-life applications.”
• Include: Clear themes, character roles, tone, and intended audience.
• Avoid: Overloading with technical jargon unless necessary.
• https://chat.openai.com

Gemini specializes in generating multi-modal content, combining visuals with textual explanations.

• How to Use: For video scripts, include visual and audio cues. Specify desired aesthetics or visual style.
• Differences: Gemini focuses on aligning visual and textual elements, so you can prompt it for visual details alongside narrative.
• Script Prompt Example: “Write a script for a 2-minute educational video on climate change. Include on-screen text for key statistics, a voiceover narration, and visual cues showing graphs and real-world footage of melting ice caps.”
• Video Structure Prompt Example: “Outline a video for a product launch, focusing on three segments: problem introduction, product features, and a call to action. Include timestamps for each section.”
• Video Ideas Prompt Example: “Generate three visual-based video ideas for a fitness channel aimed at beginners, focusing on home workout routines. Mention suitable camera angles and shots.”
• Include: Visual cues, on-screen text ideas, transitions.
• Avoid: Ambiguous visual references without clear descriptions.
• https://gemini.google.com/

Claude excels in generating complex narrative structures and brainstorming ideas with attention to ethical and social issues.

• How to Use: When using Claude, focus on themes and ethical considerations. Ask for well-thought-out narratives or debates.
• Differences: Claude is particularly good at narrative depth, providing socially and ethically aware content suggestions.
• Script Prompt Example: “Create a 5-minute script for a drama short film about social media addiction, focusing on a teenage protagonist and the effects on her mental health. Incorporate an emotional turning point and a reflective conclusion.”
• Video Structure Prompt Example: “Outline a documentary-style video structure on the impact of automation on employment. Divide the video into sections: introduction, case studies, expert opinions, and conclusion.”
• Video Ideas Prompt Example: “Suggest three video ideas exploring ethical dilemmas in AI development, aimed at young professionals in the tech industry.”
• Include: Themes, character development, social context.
• Avoid: Shallow plotlines or ideas lacking emotional depth.
• https://www.anthropic.com

Copilot is designed to assist in structured writing and coding, focusing on generating clear and organized content.

• How to Use: Specify the structure you need, especially in technical or step-by-step guides. Ideal for instructional videos or tutorials.
• Differences: Copilot is highly effective at generating well-structured, clear instructions or outlines.
• Script Prompt Example: “Write a detailed script for a 10-minute coding tutorial on creating a simple calculator app in Python. Include step-by-step code explanations and a voiceover guide.”
• Video Structure Prompt Example: “Outline a video tutorial on basic photography techniques. Divide the video into five segments: camera basics, framing, lighting, common mistakes, and tips.”
• Video Ideas Prompt Example: “Generate three video ideas for a tech channel that focuses on beginner programming projects in Python. Each idea should include a title and key points to cover.”
• Include: Step-by-step guidance, technical explanations.
• Avoid: Overly abstract or narrative-heavy concepts.
• https://github.com/features/copilot

Perplexity specializes in factual information and analytical approaches, making it great for research-heavy or data-driven videos.

• How to Use: Ask for well-researched facts or evidence-based narratives. Specify that you need accurate, referenced information.
• Differences: Ideal for generating fact-based video content with a strong analytical focus.
• Script Prompt Example: “Generate a script for a 5-minute video explaining the history and key features of quantum computing. Include three key historical events and their significance.”
• Video Structure Prompt Example: “Outline a video about the rise of electric vehicles. Structure it into five sections: early history, modern advancements, environmental benefits, challenges, and future prospects.”
• Video Ideas Prompt Example: “Suggest three in-depth video ideas analyzing global economic trends over the past decade, using statistics and expert opinions.”
• Include: Key statistics, references to research.
• Avoid: Ambiguous or speculative topics without factual basis.
• https://www.perplexity.ai

Squibler is focused on scriptwriting and narrative outlines, particularly effective for creative storytelling and structured writing.

• How to Use: Clearly define the narrative arc or story elements, especially for long-form content like films or episodes.
• Differences: Squibler is designed to refine detailed story outlines and sequences.
• Script Prompt Example: “Write a 15-minute script for an episodic series about a detective solving cases in a futuristic city. Focus on a storyline with a plot twist and a cliffhanger ending.”
• Video Structure Prompt Example: “Outline a three-act video structure for a short film on a heist gone wrong, with clear transitions between setup, conflict, and resolution.”
• Video Ideas Prompt Example: “Generate three engaging video ideas for a series centered around fictional crime-solving in a cyberpunk city.”
• Include: Plot twists, act breaks, character arcs.
• Avoid: Overly complex or fragmented narrative ideas.
• https://www.squibler.io

ChatSonic is tailored for real-time content creation with a focus on conversational and trending topics.

• How to Use: When prompting, emphasize conversational tone, trending themes, or real-time contexts.
• Differences: ChatSonic is optimized for up-to-date and conversational content, making it good for current events or trending topics.
• Script Prompt Example: “Write a conversational script for a YouTube video discussing the latest tech trends in AI, incorporating casual language and real-life examples.”
• Video Structure Prompt Example: “Outline a video breakdown on the top social media marketing strategies for 2024. Divide it into intro, key strategies, case studies, and actionable tips.”
• Video Ideas Prompt Example: “Generate three topical video ideas for a channel focused on the latest social media updates, targeting digital marketers.”
• Include: Casual tone, real-time examples.
• Avoid: Dated or overly formal language.
• https://writesonic.com/chat

Text Cortex is designed for concise and dynamic content, excelling in short-form or punchy narratives.

• How to Use: Provide a clear theme or topic with a request for concise yet engaging language.
• Differences: Ideal for generating social media scripts, promotional content, or bite-sized videos.
• Script Prompt Example: “Write a 30-second social media video script promoting a new eco-friendly water bottle, using catchy language and a strong call to action.”
• Video Structure Prompt Example: “Outline a quick, 3-part video structure for promoting an online course on digital marketing. Include an intro, key benefits, and a call to action.”
• Video Ideas Prompt Example: “Suggest three short, dynamic video ideas for a brand’s Instagram page, focusing on eco-friendly product features.”
• Include: Clear calls-to-action, concise language.
• Avoid: Long-winded narratives or detailed explanations.
• https://textcortex.com

Midjourney is known for generating highly stylized and artistic images with a strong emphasis on unique, surreal, and imaginative visuals. It excels in capturing mood and ambiance, making it a popular choice for cinematic and creative projects.

• How to Prompt: Use descriptive language to guide the style, mood, and scene. Be clear about the visual details, including colors, textures, and overall composition.
• Differences: Midjourney is best for creating painterly, fantastical, and dream-like imagery. It responds well to prompts with a focus on mood, tone, and artistry.
• Prompt Structure: Describe the scene first, followed by the style or artistic details.
• Prompt Example 1: “Generate an image of a lone figure standing on a cliff overlooking a misty forest at twilight. Use a moody, ethereal color palette with deep blues and purples, and highlight the contrast between the figure’s silhouette and the soft glow of the rising moon.”
• Prompt Example 2: “Create a whimsical image of a steampunk cityscape at sunset, with towering brass structures, floating airships, and golden light reflecting off the metal. The style should be detailed and immersive, with intricate textures and warm tones.”
• Include: Mood, setting, colors, style descriptors.
• Avoid: Overly technical instructions; keep the focus on visual elements and atmosphere.
• Website: https://www.midjourney.com

DALL-E is versatile in creating detailed and coherent images from textual descriptions. It is excellent for generating realistic, illustrative, or even surreal visuals based on specific instructions.

• How to Prompt: Provide clear, concrete descriptions of the scene, focusing on realism or surrealism, depending on the goal. Be explicit about the composition, colors, and objects in the frame.
• Differences: DALL-E can balance between realism and creativity, making it suitable for both practical and fantastical imagery.
• Prompt Structure: Start with the subject, describe the context or scene, and add stylistic details if needed.
• Prompt Example 1: “Generate an image of a futuristic city at night, with neon signs reflecting off rain-soaked streets. Include towering skyscrapers, flying cars in the sky, and pedestrians wearing futuristic clothing.”
• Prompt Example 2: “Create an image of a cozy living room with a fireplace, a cat sleeping on a vintage armchair, and soft ambient lighting. The room should have warm colors and detailed textures in the furniture and decor.”
• Include: Clear subject, environment details, and stylistic elements.
• Avoid: Vague descriptions that lack specific visual details.
• Website: https://openai.com/dall-e

Google Gemini (within Bard) focuses on combining visuals and context seamlessly. It excels at generating narrative-aligned imagery, incorporating visual elements based on descriptive input.

• How to Prompt: Provide a narrative context or theme and describe the visual elements needed to convey that theme.
• Differences: Gemini shines when prompts include narrative cues or storytelling elements that guide the visual generation.
• Prompt Structure: Establish a theme or narrative, then describe key visual elements.
• Prompt Example 1: “Create an image of a bustling 1920s jazz club with a live band playing on stage. Show couples dancing and patrons sitting at round tables with vintage decor and warm, sepia-toned lighting.”
• Prompt Example 2: “Generate an image of an underwater research base with glass domes, colorful marine life, and ambient blue lighting. The scene should evoke a sense of wonder and scientific exploration.”
• Include: Narrative context, scene specifics, color palette.
• Avoid: Overcomplicating with unrelated elements.
• Website: https://bard.google.com

Adobe Firefly is designed for artistic and branded content creation. It’s integrated with Adobe’s suite of tools, making it ideal for creative professionals who want to refine generated images further.

• How to Prompt: Use precise artistic directions and color preferences. Incorporate design-oriented language.
• Differences: Firefly integrates seamlessly with Adobe’s design tools, making it ideal for professional workflows involving graphic design and branding.
• Prompt Structure: Describe the main subject, artistic style, and branding elements (if needed).
• Prompt Example 1: “Generate an image of a mountain landscape at dawn, with a soft, painterly style and pastel color tones. Include rolling mist over the mountains and a small cabin in the foreground.”
• Prompt Example 2: “Create an image of a minimalist office workspace with clean lines, white walls, and bright natural light coming from large windows. Emphasize the modern aesthetic and sleek design.”
• Include: Artistic style, design language, and color preferences.
• Avoid: Overly generic descriptions without artistic direction.

Runway is designed for real-time image and video editing, as well as generating visuals that align closely with video production needs.

• How to Prompt: Be specific about scene dynamics and action elements, especially when visuals will be used in motion sequences.
• Differences: Runway’s strength lies in creating imagery that can seamlessly transition into video or be enhanced further with real-time effects.
• Prompt Structure: Focus on dynamic elements, lighting, and the scene’s overall flow.
• Prompt Example 1: “Generate an image of a skateboarder mid-air performing a trick on a half-pipe at sunset. The background should show vibrant orange and pink hues, with lens flares enhancing the energetic atmosphere.”
• Prompt Example 2: “Create an image of a bustling street market in a Southeast Asian city. Capture vendors selling goods, colorful umbrellas, and the busy flow of people and bicycles.”
• Include: Motion cues, lighting effects, and dynamic scene elements.
• Avoid: Stiff or static compositions.
• Website: https://runwayml.com

Meta AI focuses on AI-generated visuals that often incorporate social and interactive elements. It’s built with a focus on social and experiential content.

• How to Prompt: Describe visual elements that connect with social interaction or emotional experiences.
• Differences: Meta AI prioritizes creating socially engaging visuals that can resonate on platforms with interactive or immersive experiences.
• Prompt Structure: Include emotional or social cues in addition to visual descriptions.
• Prompt Example 1: “Generate an image of a group of friends at a beach bonfire, laughing and roasting marshmallows under a starry sky. Use warm, inviting lighting to emphasize camaraderie.”
• Prompt Example 2: “Create an image of a vibrant street parade, with dancers in colorful costumes and bystanders cheering. Capture the energy and joy of the event with motion blur in the dancers’ movements.”
• Include: Emotional tone, interactive or social dynamics.
• Avoid: Isolated or emotionless compositions.
• Website: https://ai.facebook.com

Grok, integrated into X (formerly Twitter), focuses on quick and concise generation of images related to current trends or conversational content.

• How to Prompt: Keep prompts concise and trend-focused. Mention specific cultural references or trending topics.
• Differences: Grok is designed for generating timely visuals that fit current social media trends and discussions.
• Prompt Structure: Mention trending elements or current events, followed by visual specifics.
• Prompt Example 1: “Generate an image of a tech influencer reviewing the latest smartphone model, with key features highlighted as on-screen annotations.”
• Prompt Example 2: “Create an image of a football player celebrating a goal in a packed stadium, capturing the excitement of the crowd and the stadium lights.”
• Include: Trending context, social elements, concise visual specifics.
• Avoid: Dated or overly niche topics. item.
• Website: https://x.com/grok

SORA offers powerful tools for generating both text-to-video and image-to-video outputs. While using an image as a starting point ensures visual fidelity, crafting detailed text prompts remains crucial. The best practices for each method share similarities, with specific nuances for effective results with text to video (you will need to describe the characters, clothing and scene with more detail - like we did with AI Image generation).

1. Start with Detailed Descriptions
For text-to-video, remember to include essential visual and descriptive elements, such as:

• Characters: Appearance, clothing, age, features, and personality.
• Setting: The environment with intricate details, like decor or weather.
• Mood and Style: Define the atmosphere or artistic direction.
• Camera Movements: Specify angles or techniques (e.g., zoom-in, dolly shot).
• Shot Types: Wide shots, close-ups, or establishing shots.

Example:
A cinematic shot of a 35-year-old knight in full metal armor scaling a snowy peak at dawn. Golden sunlight reflects off the snow, emphasizing the epic fantasy tone in a wide-angle, sweeping shot.

2. Strike a Balance Between Brevity and Detail

• Brief Prompts: Allow SORA to interpret and add creative input (e.g., "A magical forest at twilight").
• Detailed Prompts: Provide clear, specific guidance for precise results (e.g., "An astronaut exploring a red desert planet under a soft pink sky with a wide lens").

3. Stay Grounded in Realistic Concepts
Avoid overly abstract or impossible visuals that may confuse the AI. Use scenarios that can be rendered believably.

Avoid: "A dragon exploding into fireworks made of water."
Better: "A dragon flying over a moonlit forest, its scales glistening in silver light."

4. Utilize Emotional and Lighting Cues
Integrate emotional undertones and lighting descriptions to add depth and context. Lighting conveys mood and enhances storytelling.

Example:
A tranquil lake surrounded by glowing autumn foliage at sunrise, casting warm, golden light on the scene, evoking serenity and reflection.

5. Use Cinematic Language
Incorporate filmmaking terminology to refine the visual style and composition.

• Camera Angles: "Over-the-shoulder," "bird’s-eye view."
• Lens Types: "Wide-angle," "50mm prime lens."
• Techniques: "Tracking shot," "soft focus," "dramatic backlighting."

Example:
A protagonist silhouetted against a fiery sunset, captured with a telephoto lens, as the camera slowly zooms in for dramatic tension.

6. Experiment with Artistic Styles
Define specific art or film styles to achieve distinctive aesthetics.

• Examples: “Claymation,” “black-and-white noir,” “cyberpunk neon.”

Example:
A bustling 1920s jazz club filled with dancers, shot in black and white with a grainy film effect reminiscent of silent cinema.

For more insights, explore the styles guide at AI Video School Styles.

Runway focuses on real-time video editing and generation, offering tools that allow users to create videos with dynamic visuals and seamless transitions.

• Overview: Runway is versatile in both text-to-video and image-to-video applications. It excels in generating motion graphics, dynamic transitions, and real-time effects.
• Differences: It’s optimized for creating visuals that transition smoothly into video format, making it ideal for short films, commercials, and creative content with motion and effects.

• Start with a Clear Scene Description → Describe Key Actions and Visuals → Include Motion Cues or Effects.
• Text-to-Video Prompt Example: “Generate a video showing a skateboarder performing tricks at an urban skate park at sunset. The camera should pan to follow the skater’s movements, with smooth transitions between shots. Add a lens flare effect as the sun sets behind the skater during a jump.”

• Identify the Source Image and Key Visual Elements → Describe Desired Motion or Effects → Specify Scene Transitions or Animations.
• Image-to-Video Prompt Example: “Using an image of a neon-lit cityscape, generate a short video sequence with animated raindrops falling, reflections on wet pavement, and neon lights flickering. Add subtle camera movement to create depth and immersion.”
• Include: Motion details, transition effects, specific camera movements.
• Avoid: Vague descriptions of effects or movements.

• Website: https://runwayml.com

Hapier is designed for generating short, engaging videos with a focus on storytelling and dynamic visual elements.

• Overview: Hapier excels at producing narrative-driven videos that incorporate text, images, and video clips. It’s great for generating social media content, explainer videos, or engaging promotional videos.
• Differences: Hapier is optimized for storyboarding and dynamic transitions, making it suitable for concise storytelling with clear visual and narrative arcs.

• Define the Main Theme or Story → Provide Visual and Narrative Cues → Mention Key Transitions and Text Overlays.
• Text-to-Video Prompt Example: “Create a 30-second promotional video about eco-friendly products. Start with shots of nature, like forests and oceans, and include on-screen text highlighting sustainability benefits. Transition to close-ups of products, with upbeat background music and quick cuts to maintain energy.”

• Describe the Visual Style and Key Elements of the Source Image → Include Details for Animations or Motion Graphics → Specify Narrative or Text Overlays.
• Image-to-Video Prompt Example: “Using an image of a modern workspace, create a short video that animates text describing productivity tips. The camera should gently zoom in and out, while icons and arrows highlight key features in the workspace.”
• Include: Clear transitions, text overlays, engaging cuts.
• Avoid: Complex effects without clear narrative guidance.

• Website: https://hapier.io

Pika focuses on generating engaging, visually appealing videos with a simple and intuitive interface, making it ideal for marketing and social media videos.

• Overview: Pika excels at creating eye-catching videos with smooth transitions, motion graphics, and dynamic animations. It’s particularly effective for quick social media content and promotional visuals.
• Differences: Pika’s strength lies in its ease of use and accessibility, making it great for non-technical users looking to create professional-looking videos quickly.

• Outline the Key Message or Focus → Describe Visual and Motion Elements → Include Specific Animations or Visual Effects.
• Text-to-Video Prompt Example: “Generate a 15-second social media ad promoting a new fitness app. Start with an animated logo reveal, followed by dynamic shots of users exercising, with animated text showing app features. End with a call-to-action and energetic background music.”

• Identify the Source Image and Describe the Intended Visual Style → Include Details for Motion Graphics or Effects → Specify Transitions and Final Message.
• Image-to-Video Prompt Example: “Using an image of a tech product, create a video sequence with rotating views of the product, highlighting its features with animated text and glowing effects. Add a smooth transition to an end screen with a call-to-action.”
• Include: Specific visual effects, product highlights, and key messaging.
• Avoid: Overloading with too many effects or unrelated visuals.

• Website: https://pika.video

ElevenLabs is an amazing AI tool for audio; narration and sound effects. Use it for text to speech and voiceover changer tools, note: prompting may not be needed. However, you may want to prompt for sound effects. 

ElevenLabs specializes in generating realistic voiceovers, custom sound effects, and synthetic speech with natural intonations. It excels in creating soundscapes and voice-based audio elements, making it ideal for dialogue and sound effect design.

• Overview: ElevenLabs focuses on creating high-quality, realistic voiceovers and sound effects. It’s great for adding narrations, character voices, or environmental sounds to videos.
• Differences: ElevenLabs is optimized for generating sound effects, voiceovers, and speech elements. It’s ideal for scenarios where specific vocal expressions or environmental sounds are needed.

• Define the Type of Sound Effect → Describe the Context or Scene → Specify Desired Intensity or Emotion.
• Prompt Example 1: “Generate a soft, ambient wind sound with a gentle rustling of leaves in the background. The sound should be calming and evoke the feeling of a quiet forest in the early morning.”

• Include: Specific traits, ambient sound descriptions, context for sound effects.
• Avoid: Vague requests without emotional or tonal guidance.
• Website: https://try.elevenlabs.io/welj5wt1zzze

SUNO is designed for creating full audio tracks, such as music compositions, backing tracks, and complete soundscapes for video content. It’s versatile for generating anything from background scores to full-length music tracks.

• Overview: SUNO focuses on creating complete audio compositions, making it ideal for adding thematic background music or customized soundtracks to videos. It can generate tracks based on mood, tempo, and style preferences.
• Differences: SUNO excels at generating full audio tracks rather than individual sound effects, allowing users to set the entire tone for a video or scene including tracks with vocals and even specific lyrics or themes.

• Specify the Type of Track or Style → Describe the Desired Mood and Tempo → Include Instrument Preferences or Key Changes.
• Prompt Example 1: “Generate a cinematic orchestral soundtrack with a rising tempo and uplifting mood. Include strings, brass, and light percussion to evoke a sense of triumph and achievement.”
• Prompt Example 2: “Create a chill lo-fi background track for a study video. Use soft piano chords, a relaxed beat, and ambient synths to maintain a calming atmosphere.”

• Describe the Scene or Visual → Specify the Desired Emotion or Theme → Mention Instrument Preferences.
• Background Score Prompt Example: “Generate a suspenseful background score for a mystery scene. The track should have a slow tempo, with light strings, echoing piano notes, and occasional low-frequency hums to build tension.”
• Include: Specific music styles, desired emotions, and instrumental details.
• Avoid: Overly broad requests without musical or thematic context.

Example: Generating a country song with a specific theme:

To create a country song using SUNO, you’ll need to provide clear details about the theme, mood, and specific elements you want to include. Country songs are often narrative-driven, focusing on relatable stories, emotions, and imagery.

1. Theme and Story: Describe the central theme or storyline of the song. Country songs frequently revolve around love, heartache, nostalgia, small-town life, or overcoming challenges.
2. Emotion and Tone: Specify the emotional tone of the song, whether it's upbeat, melancholic, reflective, or celebratory.
3. Instruments: Mention traditional country instruments like acoustic guitar, banjo, fiddle, harmonica, or pedal steel guitar to create an authentic sound.
4. Pace/Tempo: Indicate the pace of the song, whether it's slow and soulful, mid-tempo, or upbeat.
5. Lyrics Style (if relevant): Include visual or relatable imagery common to country music, like references to rural settings, nature, relationships, or familiar life experiences.

Example Prompt:

“Generate a country song with a nostalgic and reflective mood, focusing on the theme of returning home after years of being away. The song should have a slow to mid-tempo pace with acoustic guitar, soft fiddle, and light harmonica. Include lyrics that evoke imagery of dirt roads, old memories, and reconnecting with family and old friends. The tone should be warm and heartfelt, creating a sense of longing and comfort.”

• Theme: Returning home and reconnecting with the past.
• Emotion and Tone: Nostalgic, reflective, warm, and heartfelt.
• Instruments: Acoustic guitar, fiddle, harmonica.
• Pace: Slow to mid-tempo to match the emotional tone.
• Lyrics Style: Imagery of dirt roads, old memories, and connections.

These elements give SUNO clear guidelines on the theme and musical style, ensuring that the generated track captures the essence of a classic country song. The mention of instruments and specific imagery helps refine the sound and narrative focus, making it more relatable and emotionally resonant.

• Website: https://suno.com/create