AI Fundamentals

PROMPTING

What is a Prompt?

A prompt is the instruction you give to an AI model to generate a specific result. For AI video creation, a prompt can include details about the subject, actions, environment, visual style, camera movements, lighting, and mood of the scene. The clearer and more detailed your prompt, the better.

NOT ALL PROMPTING IS THE SAME

Not all AI tools respond best to the same prompting style. Some models, such as Midjourney, often produce the best results from simple, concise prompts, while others, such as Seedance, perform better with detailed, structured instructions. Any prompt can generate a result, but understanding how a specific model interprets prompts will usually lead to higher-quality and more consistent outputs.

See Below

Browse prompting guides by category: 1. Scriptwriting, Idea and Prompt Generation prompting (below), 2. AI Images prompting or 3. AI Video, and AI Audio prompting (on additional pages). Core (main) tools are listed first, followed by supplementary tools.

THIS PAGE IS ABOUT PROMPTING WITH LLMS FOR IDEAS AND SCRIPTS

SEE THESE PAGES FOR PROMPTING WITH IMAGE & VIDEO TOOLS
PROMPTING: IMAGE GENERATION TOOLSPROMPTING: VIDEO GENERATION TOOLS

LLMs for Idea Generation, Scripting & Prompt Creation

QUICKLINKS: Core Tools

QUICKLINKS: Supplementary Tools

CORE TOOLS

ChatGPT

Course Lectures About this:

  • Idea Generation with ChatGPT
  • Script Generation with ChatGPT 

Site Link to Tool:

https://chatgpt.com/

Official Documentation

https://help.openai.com/en/articles/10032626-prompt-engineering-best-practices-for-chatgpt

What Makes a Good ChatGPT Prompt?

A good prompt is clear, specific, and provides enough context for ChatGPT to understand exactly what you want. Include details such as the goal, format, audience, tone, and any requirements. If the first result isn't quite right, refine your prompt and continue the conversation—prompting is often an iterative process. The more guidance you provide, the more accurate and useful the response will be.


ChatGPT Prompt Examples:


Narrative Script

"Write a 2-minute motivational short film about a single mother who earns her nursing license while working two jobs. Include emotional storytelling, a cinematic structure, and an inspiring voiceover."


YouTube Series Planning

"Create a 4-part YouTube series called 'Modern Cowboys' exploring how ranchers use AI, drones, and renewable energy. Include episode titles, key topics, and suggested scenes for each episode."


Video Idea Generation

"Generate 5 engaging YouTube video ideas for a Gen Z audience that combine AI tools with creative hobbies such as music, writing, or digital art."


AI Video Prompt Creation

"Create a cinematic AI video prompt featuring a dusty Southern town at golden hour. Include a teenage girl walking along train tracks, a reflective voiceover, and a modern western visual style."


Voiceover & Storytelling

"Write a 1-minute voiceover script about loneliness in the digital age. Use poetic narration, cinematic imagery, and finish with a hopeful message."


Common Prompting Mistakes

❌ Asking for too many things in a single sentence.

✅ Break requests into clear sections:

  • Create a logline 
  • Write a scene outline 
  • Generate sample dialogue 

❌ Assuming ChatGPT knows your preferred format.

✅ Tell it exactly what you want:

"Write this as a three-act script with headings for Act I, Act II, and Act III."


Quick Tips

  • Specify the platform (YouTube, TikTok, Instagram Reels, short film, etc.). 
  • Describe the tone you want (professional, cinematic, humorous, dramatic, educational). 
  • Ask ChatGPT to revise, expand, shorten, or continue previous outputs. 
  • Use ChatGPT to generate prompts for other AI tools such as video, image, voice, and music generators. 
  • If the first result isn't perfect, refine your prompt and iterate—great results often come from multiple rounds of prompting. 


Claude

Course Lectures About this:

  • Idea Generation with Claude
  • Script Generation with Claude
  • Prompt Generation with Claude (for Seedance)

Site Link to Tool:

https://claude.ai/

Official Documentation

https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/prompting-tools

SUMMARY

Claude performs best when prompts are clear, structured, and provide sufficient context. Define the task, desired outcome, format, tone, audience, and any constraints or requirements. For more complex tasks, break instructions into logical sections and provide examples where appropriate. Claude is particularly effective when given well-organised instructions and enough context to understand your goals. If the result isn't quite right, refine your prompt and continue iterating.


Claude Prompt Examples


Narrative Script

"Write a 2-minute motivational short film about a single mother who earns her nursing license while working two jobs.

Requirements:

  • Emotional storytelling 
  • Cinematic structure 
  • Inspirational voiceover 
  • Hopeful ending" 


YouTube Series Planning

"Create a 4-part YouTube series called 'Modern Cowboys'.

For each episode include:

  • Episode title 
  • Key topics 
  • Suggested scenes 
  • Interview ideas 

Focus on ranchers using AI, drones, and renewable energy."


Video Idea Generation

"Generate 5 YouTube video ideas for a Gen Z audience.

Requirements:

  • Combine AI tools with creative hobbies 
  • Easy to film 
  • Highly engaging 
  • Include a short description for each idea" 


AI Video Prompt Creation

"Create a cinematic AI video prompt with the following details:

  • Dusty Southern town at golden hour 
  • Teenage girl walking along train tracks 
  • Reflective voiceover narration 
  • Modern western style 
  • Soft lens flares 
  • Melancholic mood" 


Voiceover & Storytelling

"Write a 1-minute voiceover script about loneliness in the digital age.

Tone: Poetic and reflective

Visuals to include:

  • Dark apartment 
  • Neon city lights 
  • Slow cinematic camera movements 

End with a hopeful message."


Common Prompting Mistakes

❌ Providing vague instructions with little context.

✅ Explain the goal, audience, format, and desired outcome.

❌ Combining multiple unrelated requests into one prompt.

✅ Break complex tasks into clear sections or bullet points.

❌ Assuming Claude knows your preferred structure.

✅ Specify exactly how you want the response formatted.

"Write this as a three-act script with headings for Act I, Act II, and Act III."


Quick Tips

  • Give Claude as much relevant context as possible. 
  • Break complex tasks into clear, structured instructions. 
  • Specify the desired format, tone, and audience. 
  • Use bullet points and headings for multi-step requests. 
  • Ask Claude to revise, expand, simplify, or improve previous outputs. 
  • Provide examples when you want a specific style or format. 
  • Iterate on prompts—small changes often lead to significantly better results. 



Google Gemini

Course Lectures About this:

  • Idea Generation with Gemini
  • Script Generation with Gemini

Site Link to Tool:

https://gemini.google.com/

Official Documentation

https://support.google.com/a/users/answer/14200040?hl=en

SUMMARY

What Makes a Good Gemini Prompt?

Gemini works best when prompts use clear, natural language and provide enough context to understand the task. Be specific about what you want, include relevant details, and use keywords that describe the goal. For more complex requests, break the task into smaller steps rather than trying to do everything in a single prompt. The more context and direction you provide, the more accurate and useful Gemini's response will be. 


Gemini Prompt Examples


Narrative Script

"Write a 2-minute motivational short film about a single mother who earns her nursing license while working two jobs. Include emotional storytelling, a cinematic structure, and an inspiring voiceover."

YouTube Series Planning

"Create a 4-part YouTube series called 'Modern Cowboys' exploring how ranchers use AI, drones, and renewable energy. For each episode include a title, key topics, suggested scenes, and interview ideas."

Video Idea Generation

"Generate 5 engaging YouTube video ideas for a Gen Z audience that combine AI tools with creative hobbies such as music, writing, or digital art. Include a short description for each idea."

AI Video Prompt Creation

"Create a cinematic AI video prompt featuring a dusty Southern town at golden hour. Include a teenage girl walking along train tracks, a reflective voiceover, and a modern western visual style."

Voiceover & Storytelling

"Write a 1-minute voiceover script about loneliness in the digital age. Use poetic narration, cinematic imagery, and finish with a hopeful message."


Common Prompting Mistakes


❌ Using vague or overly brief instructions.

✅ Explain exactly what you want and provide context.

"Write a job description for a video editor specialising in AI-generated content. Include responsibilities, required skills, and preferred experience." 

❌ Trying to complete multiple complex tasks in one prompt.

✅ Break larger requests into smaller prompts.

  • Generate video ideas 
  • Select the best concept 
  • Create an outline 
  • Write the script 

❌ Assuming Gemini knows your preferred output format.

✅ Tell Gemini how to structure the response.

"Present the ideas in a table with columns for title, target audience, and filming difficulty." 


Quick Tips

  • Use natural language, as if speaking to a colleague or creative partner.  
  • Be clear, concise, and specific about the outcome you want.  
  • Provide context such as the audience, platform, purpose, or style.  
  • Use relevant keywords to help Gemini understand the task.  
  • Break complex projects into multiple prompts rather than one large request.  
  • Ask Gemini to revise, expand, shorten, or improve previous responses. 
  • For creative work, specify the format, tone, and structure you want from the start. 


supplementary TOOLS

Course Lectures About these:

  • Idea Generation with CoPilot
  • Idea Generation with Perplexity
  • Script Generation with Squibler
  • Script Generation with NotebookLM

Site Links to Tools:

CoPilot: https://copilot.microsoft.com/

Squibbler: https://www.squibler.io/

Perplexity: https://www.perplexity.ai/

NotebookLM: https://notebooklm.google/

Official Documentation

Perplexity

Squibbler YouTube - Scriptwriting

CoPilot

NotebookLM


What Makes a Good Squibler Prompt?

What Squibler Specializes In:
Squibler is designed for long-form creative writing, storytelling, scriptwriting, character development, and structured content creation. It works particularly well for developing video scripts, storyboards, narrative arcs, and documentary-style content.


Squibler Prompt Examples

YouTube Documentary Script

"Write a 5-minute YouTube documentary script about the rise of AI-generated filmmaking. Include a strong hook, narration, scene descriptions, and a compelling conclusion."

Character-Driven Story

"Create a short film script about a struggling musician who uses AI to compose songs. Include dialogue, character development, and an emotional ending."

Storyboard Creation

"Generate a storyboard for a 60-second cinematic advert promoting an AI video editing tool. Include camera angles, visual descriptions, and narration."

Narrative Development

"Develop a three-act story structure for a sci-fi short film about a future where memories can be edited like videos."

Voiceover Script

"Write a 90-second inspirational voiceover script about creativity and technology working together. Use cinematic language and emotional storytelling."


Common Prompting Mistakes

❌ Asking for an entire film project in one prompt.
✅ Build projects step-by-step.

Create the story concept
Develop the characters
Write the outline
Create the script

❌ Giving very little information about genre or audience.
✅ Specify tone, style, and target audience.

"Write for a YouTube audience aged 18-35 who enjoy cinematic storytelling."


Quick Tips

  • Be specific about genre, tone, and length. 
  • Include audience and platform details. 
  • Ask for scene descriptions alongside dialogue. 
  • Develop stories in stages rather than one large prompt. 
  • Request revisions to improve pacing, emotion, or structure. 


What Makes a Good Perplexity Prompt?

What Perplexity Specializes In:
Perplexity excels at research, fact-finding, trend analysis, and gathering current information. It is ideal for researching video topics, finding supporting evidence, discovering trends, and validating content before scripting.


Perplexity Prompt Examples

YouTube Research

"Research the latest developments in AI filmmaking and summarize the five most important trends for a YouTube video aimed at creators."

Video Topic Discovery

"Find emerging YouTube content trends related to AI creativity and explain why they are gaining popularity."

Documentary Research

"Gather reliable sources and key facts about the history of deepfake technology. Organize the information into sections suitable for a documentary script."

Audience Research

"Identify the biggest concerns content creators have about AI video tools and provide examples from recent discussions and articles."

Competitive Analysis

"Compare the most popular AI video generators in [this year] and summarize their strengths and weaknesses for a YouTube review video."


Common Prompting Mistakes

❌ Asking for research without specifying the goal.

"Tell me about AI."

✅ Explain how you'll use the information.

"Research AI video trends to help create a YouTube documentary."

❌ Requesting both research and full production outputs simultaneously.

✅ Separate the process.

Research the topic
Identify trends
Create an outline
Write the script


Quick Tips

  • Ask for sources and references. 
  • Explain the purpose of your research. 
  • Request summaries tailored to your audience. 
  • Use Perplexity before scriptwriting. 
  • Ask for comparisons and trend analysis. 
  • Use follow-up prompts to dig deeper into topics.


What Makes a Good Microsoft Copilot Prompt?


What Copilot Specializes In:
Copilot is excellent for brainstorming, planning projects, creating content outlines, organizing ideas, and generating professional content quickly. It works well as a creative assistant during pre-production.


Copilot Prompt Examples

Video Planning

"Create a production plan for a YouTube video explaining AI-generated filmmaking. Include research tasks, scripting milestones, filming requirements, and editing stages."

Content Strategy

"Generate a month's worth of YouTube content ideas for a channel focused on AI tools for filmmakers."

Script Outline

"Create a detailed outline for a 10-minute educational video about AI image generation. Include timestamps and key talking points."

Marketing Content

"Write a YouTube video description and social media promotion plan for a documentary about AI and creativity."

Brainstorming Session

"Generate 20 unique video concepts that combine artificial intelligence with filmmaking techniques."


Common Prompting Mistakes

❌ Being too broad.

"Give me some ideas."

✅ Provide direction.

"Generate video ideas that combine AI tools and documentary filmmaking for beginner creators."

❌ Not specifying deliverables.

✅ Clearly define the output.

"Present ideas in a table showing title, audience, production difficulty, and estimated filming time."


Quick Tips

  • Use Copilot for planning and organisation. 
  • Define the exact output format. 
  • Include audience and platform information. 
  • Ask for production schedules and workflows. 
  • Use follow-up prompts to refine concepts. 
  • Break large projects into smaller tasks.


What Makes a Good NotebookLM Prompt?

What NotebookLM Specializes In:
NotebookLM is designed for analysing, summarising, and generating insights from your own documents and research materials. It is ideal for turning research into video scripts, extracting key themes, and organising large amounts of information. 


Note, we can give prompt examples here for turning analytical inputs into results you'd like, but the tool is very intuitive and most of the quality of the result will be dictated by the quality of the resources you input. 


NotebookLM Prompt Examples

Research-to-Script Workflow

"Using the uploaded research documents, create a YouTube documentary outline about AI-generated filmmaking. Highlight the most important themes and supporting evidence."

Source Analysis

"Summarise the key findings from these articles and identify the strongest points that could be used in a 5-minute educational video."

Content Extraction

"Review these interview transcripts and identify the most compelling quotes and stories for a documentary narrative."

Educational Video Development

"Using the uploaded reports, create a structured lesson plan and video script explaining the impact of AI on creative industries."

Documentary Planning

"Analyse these research papers and suggest a narrative structure for a documentary exploring the future of AI-generated media."


Common Prompting Mistakes

❌ Uploading source material without giving instructions.

✅ Explain what you want from the documents.

"Create a YouTube script based on these research reports."

❌ Expecting NotebookLM to know the final output.

✅ Specify the format.

"Turn the research into a documentary outline with sections for narration, visuals, and interviews."


Quick Tips

  • Upload high-quality source material. 
  • Clearly state your desired output. 
  • Use NotebookLM after completing research. 
  • Ask for summaries, themes, and insights. 
  • Request script outlines based on uploaded content. 
  • Use it to organise large research projects efficiently.


At a glance

Remember: all of these AI tools are capable of performing most content creation tasks. The specialisms listed simply highlight where each tool tends to excel and may offer the greatest advantage.

  • Gemini → Best for generating creative video ideas and visual storytelling concepts. 
  • ChatGPT → Best all-rounder for taking a project from idea to finished script. 
  • Claude → Best for documentary scripts, analysing interviews, and handling large amounts of source material. 
  • Squibler → Best for screenplays, story structure, and character-driven narratives. 
  • Perplexity → Best for researching topics and finding up-to-date information. 
  • Microsoft Copilot → Best for planning content calendars, workflows, and production tasks. 
  • NotebookLM → Best for transforming your own research into video outlines, scripts, and learning resources.

FUNDAMENTALS TEST

Check out the final lecture in the Fundamentals section to take the optional knowledge quiz and assess your understanding of the course material.


The questions and answer sheet are attached as downloadable resources within the lecture on Udemy, so you can either download them for reference or follow along directly on screen while watching the lesson.

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